blog Zapier

How to automate customer feedback

We all know that customer feedback is important to business success. But, do you have an adequate and efficient way to collect, and even automate customer feedback? This way, in this article, we will introduce you to some excellent tools to help you automate your processes. Check it out!

First, it’s necessary to understand that feedbacks are great opportunities offered by customers so that companies can evolve and personalize their products and/or services according to the real needs of customers. If they accept to help through positive or negative evaluation, it’s because they believe that your company has the potential to raise its level of service.

With this in mind, check out the main advantages of customer feedback below.

Why customer feedback is important?

If you browse just a few minutes on any social service network, or a company website, you will find a list of customer feedback.

Let’s imagine the following situation: you need to hire a service, and when doing your research you find three companies in your region that are excellent. One has some negative reviews, another has only positive reviews, and the other doesn’t even bother to collect customer’s feedback. Which of the three companies will you contact first?

We all know that customer feedback is important not only for those who reach your company. But also an excellent form of free disclosure, the famous word of mouth. But, for a customer to indicate your company, he needs to have a good buying and support experience.

Thinking about it, we separated some advantages in betting on collecting customer feedback, check it below.

Avoid cancellations or dissatisfaction

Customer satisfaction is paramount to the organization’s success. After all, customers are the lifeblood of the business, without them there is no one to sell for, right?

Therefore, one of the advantages of contacting the customer to collect evaluations, through the post-sales process, is to avoid dissatisfaction.

When you question the customer about the experience he had from the purchase, he feels welcomed. This also avoids possible cancellations, since you are available to receive criticism and also improve your services or products.

Therefore, don’t wait for the customer to cancel a purchase to understand the reasons that led him to make this decision. Hence, the importance of always listening to him, and getting in touch as soon as the deal is concluded.

But it’s not enough to just hear and file the complaint. Give solutions, and if possible, offer a discount on an upcoming purchase. That way, in addition to improving the customer experience, you leave an open door for a new negotiation.

Read more: Learn to handle with customers requests easily

Strengthen the company’s image and increase the chances of “word of mouth marketing”

Second, a company that is open and available to receive criticism and suggestions establishes a positive image with its public.

Likewise, companies that manage to extract their strategies based on customer feedback, strengthen their brand, and preference with customers, increasing the chances of getting disseminates of your brand through the famous “word of mouth marketing”.

Establish a good relationship and more credibility

customer feedback

Third, customer feedback is also an excellent way to improve customer relationships. This is because the customer feels that their opinion has been considered. In addition, he believes that his opinion has contributed in some way to better the service or to solve a specific problem.

Feedbacks can also be used to align your customers’ expectations with company employees. Choose the best and the most relevant feedback with your team, and meet often to talk and evaluate what needs to be improved. It’s also important to expose positive reviews about employees.

In this way, there will also be gains in relation to trust, as the client knows that he can count on the company not only about the type of service the company offers, but also to express his dissatisfaction, his satisfaction, or even solve a problem related to the attendance.

Therefore, by providing relationship channels so that the customer can provide feedback, it will reinforce positive aspects of the company’s image, such as credibility and transparency.

Finally, customer feedback should become part of the company’s culture. See below how simple it’s to implement a feedback system in your business.

Customer feedback with Google Forms

One of the easiest and cheapest ways to create forms to collect customer feedback is with Google Forms.

In short, as the name implies, it’s a search and data collection administration application that is included in the Google Drive package or G Suite.

With it, you can conduct academic research, facilitate marketing work, collect feedback. In addition, in a simple way, it’s even possible to capture leads, and much more.

Creating a form is very simple. Anyone with a Gmail account can create one in minutes. Just access Google Drive, click on “new”, then on Google Forms. As in the image below.

Google Forms

Creating a form is very simple because the platform offers the same ease as Google through a very intuitive interface.

Gathering customer feedback just got easier. This way, you avoid the accumulation of paperwork or inefficient and laborious collection processes.

To make your job even easier, it’s possible to generate a spreadsheet in Google Sheets with the acquired answers. However, we will teach you a more practical and automated way to organize feedbacks using two other tools: Zapier and ActiveCampaign.

To gain access, Mauricio Aizawa prepared an incredible video with a class. Check it out below:

Read more: Zapier: streamline business processes

What about starting to automating your routine and facilitate processes with Zapier?

Finally, what did you think about this content? Leave your opinion in the comments and share this material with your friends.

Take the opportunity to follow Organize na Pratica on Instagram, and to follow more amazing videos on the YouTube channel.

Reference material    

  1. YouTube – Personal and Business Productivity    
  2. Zapier – How to Automate your Business and Gain Efficiency    
  3. Set a productivity routine – Google Calendar + Evernote + Calendly  
  4. Organize na Pratica – Courses
blog Zapier

Zapier: Streamline business processes

Systems can positively influence the success of your business. Much has been said about process automation, and Zapier is an intelligent system that has several advantages, including streamline business processes and making your organization more productive and focused on results. That way, we will describe in this article how you can simplify the processes to achieve the company’s goals effectively.

Why use Zapier to streamline business processes?


Currently, the market has been looking for specialist system options and focused on solving specific company problems. And that makes each department demand a specific system, and with that, the need arises to make the intelligent integration between these systems.

Therefore, Zapier is seen as this solution to intelligently integrate all systems, simplifying your company’s business processes.

With this system, you can organize company processes and integrate data from one tool to the other in a safe, fast and easy way.

And the benefits are many.

Click here and read in this article what is Zapier and what are the advantages of using the system to automate processes.

5 tips to streamline business processes using Zapier

Now that you know why to invest in Zapier to streamline business processes, check out five practical tips on how to use Zapier for that purpose.

As a result, you will be able to increase productivity, reduce costs and resources, as well as gain customers who are always satisfied with the results.

1. Automatically export customers or attendees to Google Sheets

Zapier integration

If you deal with many customers daily or deal with events and need to find a way to control participants in a practical and automatic way, but you don’t know how don’t worry! You can do this with Zapier.

In the first situation, let’s imagine that you are a marketer, or work with sales and need an application to increase traffic, generate more leads and, consequently, more sales opportunities.

Therefore, you can use HubSpot for this purpose, and automatically integrate data into Google Sheets, making processes more agile.

Zapier connects to HubSpot. So when there is a new contact or a new email in HubSpot, it will trigger, and automatically that contact will go to Google Sheets.

In the second situation, let’s imagine that you are an event organizer and need to automate the names of participants who buy tickets for a specific event on Google Sheets.

In this case, when creating a new Zap, you can enter the names in this spreadsheet as tickets are purchased at Eventbrite, for example.

Ticket purchase is a trigger, making Zap automatically integrate the participant’s contact information into your spreadsheet.

So, this will save time, as you don’t have to include names manually every time you sell a ticket. And more, you can avoid mistakes and eliminate unnecessary tasks and with a high chance of errors.

That is, this possibility streamlines business processes.

2. Keep your CRM always up to date

If you use CRM (Customer Relationship Management) to organize your customers, create a Zap to automatically integrate new customers for the CRM service you use in your company.

Zapier has compatibility with the following applications: Salesforce, Pipedrive, Capsule, CRM, Streak, RD Station, among others.

Thus, with all your customer data gathered in your CRM, you can have a broad view, and you can consult this data more easily when you need it.

You can see, for example, how many people have purchased a certain product or purchased a particular service.

3. Improve your email marketing strategy

streamline business processes with Zapier

Whenever a new visitor to your site signs up, their email address will automatically be added to your database.

For this, you can connect the data of the platform you use to capture leads to the email marketing sending platform, MailChimp, for example.

You can also configure Zap to include the email address in a specific contact list.

This way, you can automate and streamline the processes of sending email marketing, and send campaigns to specific customers.

4. Create tasks and checklists from notes to streamline business processes

Another feature of Zapier is the possibility of integrating project management software with a note app.

If you use project management software to monitor the development of your team and organize tasks, it’s possible to streamline business processes with Zapier.

But how is it possible?

Create tasks and control your workflow with Asana automatically from new notes. And add reminders in Evernote to meet deadlines exactly.

Zapier is also compatible with other project management and communication apps such as Trello, Gmail, Twist, Jira, Salesforce, and many others.

5. Automate customer feedback collection

One of the countless ways to use Zapier to facilitate business processes is to automate customer feedback.

For this, you can use Google Forms. With it, you can create forms of specific products or services to collect customer feedback. That way you can always improve your business strategies.

In addition, you can integrate Google Forms with ActiveCampaign to send automatic thank you emails. You can even send sales emails, creating specific campaigns for customers who have purchased your product or service.

This integration is also possible with Google Sheets. From this integration, you can create metrics for evaluations and promote improvements in your business.

Learn in the video below how to carry out this process in practice.

Finally, Zapier is capable of integrating more than 2000 applications, with numerous automation possibilities to facilitate business processes.

And if you need help to streamline your processes using Zapier, you can count with our help

Reference material  

  1. Youtube – Personal and Business Productivity  
  1. Zapier – How to Automate your Business and Gain Efficiency  
  1. Increase your Productivity – Get Results Faster 

blog Zapier

Zapier: what is it and how to use

Technology is the basis for task automation. With technology, it’s possible to optimize and automate tasks that don’t require any human intervention. Therefore, investing in Zapier can be an excellent strategy to boost your company’s productivity and results.

Check out in this article what is Zapier and what are the main benefits.

What is Zapier?

As technology evolves and the digital market grows, solutions emerge in order to make work processes faster and more dynamic. 

In short, entrepreneurs and employees daily deal with numerous strategies and tools to facilitate processes. And integrating all of these tools may not be an easy task.

But the news is good: Zapier is the solution for this moment. 

Zapier is a web tool that allows you to automate actions between the different apps that you use every day to manage your business.

Also check: What are the benefits of standardizing processes? 

What does that mean?  

That is to say, with Zapier, you organize processes and integrate data from one tool to another safely, easily, and quickly.

For instance, it is possible to integrate services in Zapier such as:

  • Gmail; 
  • Google Sheets; 
  • Google Calendar; 
  • Trello; 
  • Asana; 
  • MailChimp; 
  • CRM software; 
  • Facebook Lead Ads, among others. 

Surprising, isn’t it? 

Watch the video below and learn how to use Zapier to automate Gmail Email, Google Sheet, and Todoist. 

There are five different plans for those who want to invest in the tool, namely: Free, Starter, Professional, Team, and Company. 

Each of them has its specifications and limitations. 

From the professional plan, you have an unlimited number of apps that can be integrated into the platform.

Click here to know the specifications of each plan. 

Benefits of Zapier 

Now that you know what Zapier is, check out the main benefits of this tool.

Automate your business

1. Cost reduction 

You can hire a developer to create a custom integration, or you can do all the integration practically with Zapier.

If you choose the second option, you can reduce the costs of hiring one or more than one person to manage and integrate all the tools you use day by day manually.

This will also enable employees to focus on more important activities. 

In addition, an entrepreneur is always looking for solutions that bring savings and more results. And Zapier is a tool that allows the company to achieve these goals.

If you need help to streamline your processes using Zapier, you can count with our help.

2. Increased productivity 

By investing in systems that provide effective automation of important company processes, it is possible to increase productivity

After all, the focus is to concentrate on delivering value and quality, impacting the customer positively.

To sum up, using Zapier, employees have more time to be strategic and to improve what the company delivers. Do more things with less effort.

3. Satisfied customers 

The use of technology has an impact not only on the way companies work or manage their processes but also on the demand that the customer has on the solutions they look for.

Therefore, it’s essential to have strategic planning in your organization that seeks to reduce costs and boost productivity, and consequently, the quality of the products or services offered.

And this is an important benefit of the tool, it brings positive results for the company and for the customers in general.

4. Easy to use tool

It’s wrong to think that it’s necessary to have an advanced knowledge in IT to use the tool.

Certainly, with basic knowledge, it’s possible to make good use of the solution. Moreover, there’s no need to designate a specialized person to carry out the necessary automation.

In conclusion, the tool has a very intuitive and practical interface, making its usability easier.

Do you want to learn how to boost your productivity with Zapier, check out here our course.

5. Integration across sectors

Finally, the common use of Zapier is linked to the marketing area.

However, it’s possible to use the tool to facilitate the processes of different sectors. Such as, for example, financial management, data collection for the human resources sector or simply to centralize and organize your contacts.

What is possible to do with Zapier?

benefits of Zapier

In conclusion, now that you know what Zapier is and what are the main benefits, it’s time to learn, in a very practical way, what you can do with Zapier.

In general, there’s not much difficulty to understand how Zapier works. After all, as stated above, one of its benefits is the ease of using it.

Firstly, each integration you make between two tools will be called a “Zap”. 

Secondly, what applications can I integrate with the platform? 

Below is a list of commonly used applications and their functionality:

  • To centralize your contacts: Excel, MailChimp, Contacts+, Salesforce;
  • Capture leads and business: Google Sheets, Typeform, Gravity Forms;
  • Receive notifications and alerts: Gmail, Outlook, Slack; 
  • Financial management: Nibo, Granatum; 
  • Control actions and manage projects: Asana, Trello; 
  • Manage processes and organize the agenda: Google Calendar, Agendor; 
  • Automate customer feedback: Google Forms 
  • Among others. 

In other words, there are countless possibilities for automation to make processes more efficient and deliver results with even higher quality. 

In addition, learn in the video below how to automate customer feedback using Zapier.

Finally, do you want to learn how to automate your business and increase efficiency?

Moreover, even if you are a beginner or never used Zapier before, you will learn how to start and configure your own automation in this material.

Reference material 

  1. Youtube – Personal and Business Productivity 
  1. Zapier – How to Automate your Business and Gain Efficiency 
  1. Increase your Productivity – Get Results Faster